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- Consider All Your Book Marketing OptionsIf you plan to become an author and publish your work independently, understanding more about book promotion services is in your best interest. In its most basic form, the goal is to reach target readers with news of your book's publication. Doing it can take many forms; some will be more beneficial than others, depending on you and your book. It's also helpful to understand more about media...0 Comments 0 SharesPlease log in to like, share and comment!
- How to be a Star Author for Your Book's PRWhat does it require to become a media darling and give your book publicity campaign extra support? Following best practices for media relations will help. The media coverage resulting from PR programs is far more effective than advertising, so you want to take it seriously. But you need to earn attention rather than buying it, which takes effort and people skills. Some of what...0 Comments 0 Shares
- In Defense of Traditional Book PR: The Value of MediaMore than a few first-time authors these days consider online-only book publicity campaigns. But book industry veterans understand the power of traditional media coverage and advise their writers to pursue it. Mainstream publishing houses maintain in-house publicity departments or contract with well-known book PR agencies for their titles. Everything that begins in the media ends up online, but...0 Comments 0 Shares
- How to Plan Out Your Book Marketing CampaignThere's no substitute for a good book marketing plan. Promoting your work depends on reaching target readers through the media and online. While it's possible to do it successfully at random, the chances of it happening are minute. The facts are that defined goals, precise planning, target audience identification, and compelling media pitches are make-or-break for most campaigns. They...0 Comments 0 Shares
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