Google Sandbox: Does Google Despise New Websites?

If your web domain is new, you will most likely not appear at the top of SERPs. Not ranking high despite using every SEO strategy available in Top 10 Digital Marketing Courses in Bangalore is not due to a flaw in your webpage or SEO campaign. It's because of Google Sandbox.

What is the Google Sandbox in SEO?

Simply put, this is a probation period for new websites during which certain restrictions are imposed on young web pages. The primary reason for this is what Google considers to be relevant. Based on rankings, the search engine considers older pages to be more authentic. While Google Sandbox is not officially recognized by the search engine, it does exist on the internet. Google first filters new websites and the algorithm then ranks the old pages higher while pushing the new ones lower.

It is a good idea to check to see if your website has been sandboxed by Google. If your website is sandboxed, it will only appear on the search page if you enter the actual domain name. When you search for keywords that you want to target, Google will not show your site among the top results. If you have created any Backlinks also, they won't be displayed.

What Prevents a New Website from Ranking?

One of the most important quality characteristics for Google is a website's expertise, authority, and trustworthiness (E-A-T). There are also backlinks and numerous other factors to consider. It is extremely unlikely that a new website can earn Google's trust in just a month or two.

The following are some of the factors that may be preventing a new website from ranking:

1. Inadequate Content

Google may not be able to understand your website's topical relevance if it does not see enough pages on it. They may require additional information in order to determine what to do with your website and which keyword bucket (topic) it belongs to.

2. Absence of User Signals

Many SEO Experts in Digital Marketing Courses in Bangalore believe that CTR, bounce rate, and dwell time are ranking factors. Google may postpone ranking your website for popular keywords until it processes more behavioral data for it and compares it to other sites.

3. Inadequate Quality Backlinks

Backlinks are one of Google's top three ranking factors, along with content and RankBrain. Why would Google rank your content over other sites with strong backlinks if your content has a weak backlink profile and your website is not yet strong enough to pass "link juice" via internal links?

Conclusion

Google sandbox may appear to be a bad thing, but it is not. Taking advantage of your probationary period works in your favor. You must concentrate on factors that will help you get out of the sandbox faster and achieve higher rankings. Concentrate your efforts on establishing a domain name. Remember that while Google is the most popular, it is not the only one.

You can learn, how to get optimize for other search engines with the help of Top 10 Digital Marketing Courses in Bangalore

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