Frozen Pastries - An Ever-Growing Trend
frozen pastries have become extremely popular in recent years as more and more people opt for convenient frozen options over homemade pastries. With options available from every major supermarket and bakery chain, frozen pastries offer consumers a delicious treat without much effort. In this article, we take an in-depth look at the frozen pastry market, popular product varieties, and factors contributing to the rising demand.
The Rapid Growth of the Frozen Pastry Market
The frozen pastry market has witnessed phenomenal growth over the past decade, expanding at a compound annual growth rate of over 5% each year. According to a recent report by XYZ market research firm, the global frozen pastry market was valued at $15 billion in 2020 and is projected to surpass $20 billion by 2025. North America currently dominates the market, capturing over 35% of global revenues. However, developing regions such as Asia-Pacific are emerging as lucrative markets and are expected to contribute significantly to future market growth.
The growing popularity of convenience foods and changing lifestyles have been key drivers propelling the frozen pastry market. With dual-income families and hectic schedules becoming the norm, people have less time to spend hours baking fresh pastries from scratch. Frozen options provide the solution as they can be easily baked or microwaved within minutes. The long shelf-life of frozen products also allows for stockpiling pastries at home for whenever a quick snack is needed.
Popular Varieties of Frozen Pastries
Within the vast frozen pastry market, some main varieties have risen to prominence due to strong consumer demand.
Pies & Tarts: These remain perennial favorites among frozen pastries. Apple pies are the most popular variation sold, though other fruit fillings like cherry and blueberry are also widely available. Pie crusts can now be found fully baked and frozen or raw for baking from scratch. Fruit tarts or empanadas are also gaining traction.
Cookies & Bars: Refrigerated cookie dough has existed for a while, but entire frozen cookie packs are convenient for grab-and-go snacking. Frozen brownies, blondies and other bar varieties let consumers enjoy homemade treats with less work.
Doughs & Crusts: For those wanting to create their pastries from semifinished products, frozen doughs and crusts allow diy baking. Pizza dough, pie crusts and sweet doughs for danishes or cinnamon rolls are top sellers.
Specialty Items: With growing demand, manufacturers are introducing novelty frozen pastries. Items like profiteroles, snacks like cinnamon rolls or Nutella-filled pastries cater to specific tastes. Ethnic pastries like Portuguese tarts and Chinese buns expanded varieties.
The above summarize some of the most prominent frozen pastry varieties found on most grocery shelves today. The selection continues growing as companies aim to attract more consumers.
Rising Influence of Food Delivery & Take-Out
A related trend boosting frozen pastries is the enormous growth of the food delivery industry. As the pandemic limited dine-in options, food delivery saw massive gains over the past year. Now, even with restaurants reopening, delivery remains widely popular.
Many delivery kitchens and restaurants recognized an opportunity in frozen baked goods that could be quickly reheated and packaged for-delivery. Pizzas obviously did well, but operators found demand for other items like cinnamon buns, cookies and tarts as well. Some focused delivery-only bakeries also emerged fulfilling this niche.
With delivery convenient and commonplace, sales of frozen sweet goods gained an entirely new major sales channel. Whether ascombo meals, add-ons or individual orders, frozen pastries got a substantial boost from proliferating food delivery platforms and take-out stores. Going forward, this partnership of food delivery and frozen baking ensures ongoing support for market growth.
Health & Wellness Trends Impacting Products
As consumers pay closer attention to nutrition and ingredients, frozen pastry manufacturers responded with various healthier product lines. Low-sugar, gluten-free, vegan and keto-friendly options already have sizable market shares.
Some of the strategies adopted include using alternative flours like almond and coconut flour in place of wheat, substituting sugar with natural substitutes, and developing fruit-filled pastries. Sourdough and sprouted grain variations provide fiber-rich alternatives. Coconut, avocado and nut-based pastries attract those following paleo or other restricted diets.
Even traditional products saw reforms like decreasing saturated fat and cleaning up ingredient lists. The approach allowed companies to sustain profits while catering to shifting dietary preferences. With wellness trends only accelerating, innovating healthy frozen pastries will remain crucial for player competitiveness.
The frozen pastry market has truly exploded in scale and variety over the past decade due to changes in modern lifestyles and food consumption patterns. Convenience remains a primary advantage that frozen pastries leverage effectively over homemade alternatives. Additionally, rising partnership with the food delivery industry and proactively developing health-conscious options have enabled further market gains. If current growth trajectories continue, frozen pastries seem poised to increasingly dominate the global snacking sector in the years to come.
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