The global potato chips market size is valued at USD 31.87 billion in 2021 and is expected to reach USD 38.67 billion by 2028, at a CAGR of 2.8% during the forecast period 2022-2028. Potato chips are thinly sliced potatoes that have been seasoned and cooked till crunchy. They are eaten as a snack all throughout the world. They're made with potato slices that have been deep-fried or baked. Potato chips are available in three flavours: plain, salted, and flavoured. When potatoes are deep-fried, the sugar in them reacts with amino acids and turns dark. The colour of potato chips is yellowish-brown as a result of this. The launch of potato chips in a variety of flavours, as well as a high demand for convenience foods, are expected to drive the global potato chips market forward over the forecast period. From 2020 to 2027, revenue from the worldwide potato chips market is predicted to grow at a steady rate. Potato chips are one of the most versatile foods, as they may be used as a side dish or a quick snack. This is a major driver of the worldwide potato chips market's expansion. Another factor driving market expansion is the introduction of healthier alternatives to regular potato chips, also including low-fat and low-sodium potato chips. Furthermore, there are various potato chip replacements on the market, which is projected to limit the global potato chips market's growth over the forecast period.

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Consumers' appetites for extravagant dinners have dwindled as a result of changing lifestyles and extended working hours. This is a major driver of the global market for potato chips and crisps. Increased demand for packaged foods, urbanisation, rising consumer disposable incomes, and economic expansion in developing countries are all boosting the growth of the potato chips and crisps business. A surge in consumer health awareness, on the other hand, has prompted a shift toward healthier eating habits, such as fruits and wholegrain crackers. This is predicted to put the global market for potato chips and crisps in jeopardy. However, in response to this danger, industry producers are introducing a premium line of healthier potato chips and snacks. While some companies are altering their potato chip and crisp wrapping to make them more visible, others are experimenting with novel cooking techniques.

The global potato chips market segmentation:
1) By Flavor: Plain, Flavored, Salted, others.
2) By Product Type: Baked, Fried, Others.
3) Distribution Channel: Hypermarkets, Specialty Food Stores, Online Stores, Convenience Stores, and others.
4) Category: Conventional, Organic and Others. 

In the global potato chips market, North America and Europe have a disproportionately large revenue share. Revenues from the Asia Pacific and Latin American markets are predicted to grow at a considerable rate over the forecast period, with China contributing much more income than other Asia Pacific countries due to the development of innovative and nutritious potato chip types in the country.

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Some of the major key players in the Potato Chips Market are Kettle Foods, Inc., Burts Potato Chips ltd, Utz Quality Foods, PepsiCo, Intersnack, Calbee, Inc.

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