This infographic is designed by Simpler Financial.

We are mortgage advisers/brokers so we arrange mortgage finance on behalf of our clients. We also help them protect their financial assets with life, health, and TPD insurance. Our key customer segments are Property investors - Buyers looking for property investment lending and advice. It's a complex regulatory and tax environment so having good advice is important. First Home Buyers - Potential buyers looking for home lending and advice, i.e. someone to guide them through the process. Refinance/ restructure - Borrowers looking to restructure their current lending. Whether it's lowering their interest rates, increasing their borrowing, extending their loan term, etc.

Source: Mortgage Advisor