The report entitled; “Oral Hygiene Products Market, Trends, Dynamics, and Market Analysis,” recently published by Stratview Research offers a comprehensive outlook of the industry. This report by Type (Toothbrush, Toothpaste, Tooth Whiteners, Others), Application (Children, Adults), and Region - (North America, Europe, Asia-Pacific, and the Rest of the World).

Market Dynamics

The growth of the oral hygiene products market is primarily driven by growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and the easy availability of teeth whitening OTC products. Furthermore, rising concerns about dental aesthetics are likely to drive the growth of oral hygiene products at a significant rate during the review period. In addition to this, rising demand for new product development is likely to create lucrative opportunities for the players operating in the global market in the coming years.

Segment Analysis

By Type

The oral hygiene products market has been bifurcated into toothbrush, toothpaste, tooth whiteners, and others. Under these, the toothpaste segment accounted for a revenue share of more than 24.5% in 2021 and is projected to register significant growth during the review period. This is mainly attributed to due to its quick result and affordable price.

By Region

The market in Asia-Pacific accounted for a revenue share of more than 39.3% in 2021 and is projected to grow at a significant CAGR during the assessment period. The segment growth is primarily attributed to the growing inclination toward cosmetic dentistry in the region. The market growth in the Asia-Pacific region is expected to be driven by growing healthcare expenditure and increasing awareness of dental aesthetics among millennials and adults.

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