Lately, increased reliance on anti-bacterial formulations for cleaning and maintaining hygiene has gained significant traction. Ongoing trends of sustainability and going green have completely altered consumers’ perspectives, making them more thoughtful of their purchases. Rising environmental concerns are triggering the shift towards natural and organic cleaning products. Moreover, cutting-edge technological advancements have surged the availability of more sophisticated, effective, and cost-efficient organic cleaning products. Instantaneously, smart drop technology facilitates the convenient cleaning of surfaces such as wood, glass, or mirrors. Inferring these trends, the major players in the home cleaning products market are rolling out new green cleaning products without adverse effects to stay at the vanguard of market competition. The present market scenario clearly points towards the novel growth opportunities floating across the global home cleaning products market. 

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Growing Health Concerns Apropos to Use of Chemical-based Disinfectants to Aid Home Cleaning Products Market Expansion

Keeping aside environmental loss, the use of chemical-based cleaning products can be hazardous to human health as well. Continuous usage of such products might leave adverse imprints on human skin, environment, and surface color and texture. According to the Centers for Disease Control and Prevention (CDC), during the COVID-19 pandemic, the use of home cleaning products such as disinfectants and cleaners surged significantly to alleviate the impact of harmful bacteria. To this end, issues associated with eyes, nose, and skin irritation also mounted up at a record pace, in the United States. Such aspects have coerced people to take a leap toward organic home cleaning products. In coming years, the amplified demand for natural cleaning products is projected to assure influential growth across the home cleaning products market. 

Inclination Toward Better Hygiene to Bode Well for Global Home Cleaning Products Market

Over the recent past, individuals have showcased a greater inclination towards hygiene maintenance at personal and household levels alike. The emergence of the COVID-19 outbreak further propelled individuals to opt for better hygiene, increasing their dependence on home cleaning products. Underpinning this inclination is the adverse impact of the virus which spearheaded awareness among individuals around the globe. In this backdrop, the demand and sales of disinfectants and related home cleaning products have significantly inflated. Another factor influencing the demand for cleaning products is its accelerated applications in the commercial domain including malls, offices, and other public spaces. Anticipating these trends, the way forward for the home cleaning products market seems to be highly lucrative with seamless growth opportunities.

North America’s Primacy Intact in Global Home Cleaning Products Market with Growing Awareness of Hygiene Maintenance & its Benefits

North America is projected to be at the forefront of the global home cleaning products market due to rising concerns about maintaining cleanliness and hygiene. The market in the region is further driven by the rise in GDP per capita, growing economic strength, and impulsion to maintain home and self-hygiene. The burgeoning real-estate sector, a concentration of major household cleaner manufacturers, and well-established infrastructure are further steeping the growth curve of the home cleaning products market in the region, acquiring a leadership position in the global market. 

Key Market Players

Some of the most prominent players operating in the global home cleaning products market include Unilever, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Proctor & Gamble, Godrej Consumer Products Ltd., Reckitt Benckiser Group Plc, Kao Group, and Church & Dwight Co. Inc.

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