Bruises are a common occurrence, and they occur usually after a trauma injury. Bruise forms after the blood vessels under the skin get injured, thereby trapping the blood underneath and creating a black, purple, or blue mark. Besides blunt trauma, the growing prevalence of blood-related health disorders such as haemophilia, leucocytosis, Von Willebrand disease, and anaemia are some of the common causes of bruising. As per data provided by the Centres of Disease Control and Prevention (CDC), over 1 in every 5000 males is expected to develop haemophilia. This medical condition is also known to affect all ethnic groups and races. Moreover, growing awareness of health and fitness is increasing people’s interest in sports activities and workouts. Such a lifestyle can increase the chances of injuries such as sprains. All these factors are collectively nurturing favourable conditions for the growth of the global bruise treatment market.

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Growing Prevalence of Blood Disorders to Maintain Positive Growth Curve for Bruise Treatment Market

The growing incidence of blood disorders such as anaemia, haemophilia, leucocytosis, and Von Willebrand disease has created a significant healthcare challenge. In turn, this is spiking the number of bruises across the globe. Several anticoagulant and anti-inflammatory bruise treatment medications are growing in demand. Moreover, disorders such as haemophilia can hamper appropriate natural clotting of blood which can result in constant bruising of the patients. In addition, the Von Willebrand disease in the ageing population is also contributing to this healthcare challenge. All these factors are expected to be some of the key drivers of the global bruise treatment market expansion in the future.

Development of More Potent Anti-inflammation Bruise Medications to Boost Growth Prospects of Bruise Treatment Market

A bruise by itself is not a particularly serious medical condition, mainly due to the high availability of bruise medications. Modern bruise medications significantly limit the chances of developing infections on bruises. Yet, most bruises can be a cause of inflammation due to high trauma on nerves. Moreover, critical inflammation can still lead to complexities and discomfort. Against this backdrop, soaring demand for anti-inflammation bruise treatment medications is emerging as a notable growth prospect. Simultaneously, nonsteroidal anti-inflammatory drugs (NSAIDs) are also growing in demand as they help with sprains, headaches, and painful menstruation. These developments are providing impetus to the global bruise treatment market.

North America to Lead Bruise Treatment Market Owing to High Prevalence of von Willebrand Disease

The growing geriatric population, high incidence of haemophilia, and greater healthcare awareness are aiding the growth of the bruise treatment market across North America. Moreover, the cases of disorders such as Von Willebrand disease are also increasing in the region. The presence of a robust healthcare infrastructure in North America is expected to maintain the region’s leading position in the market. The regional pharmaceutical and biotechnology players are constantly investing in advanced bruise treatment R&D. All these factors are boding well for the regional bruise treatment market.

Key Market Player

The most competitive players participating in the global bruise treatment market include TriDerma, Bioderma, Arnicare Boiron, Pharmavite LLC, Stada Arzneimittel AG, Zealous Health Private Limited, and Topix Pharmaceuticals Inc.

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