Top Proximity Marketing Tactics And Tools 2023


Following tech innovations, digital marketing has become vital for marketers. How does proximity marketing influence buyers and aid in purchase decisions? Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions. Read on to know more about proximity marketing tactics & tools in 2023!


Why is proximity marketing important?


  • Business entities can easily target consumers by geo targeting feature
  • Increases engagement by just downloading mobile applications
  • Bluetooth/beacons help to pitch products through app notification
  • Proximity marketing allows a competitive advantage for marketers
  • Proximity marketing offers a personalized experience to consumers


What is Proximity marketing? - Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.


How does proximity marketing work? - Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns. Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future. Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.


Tech use in Proximity marketing


QR codes: Quick response codes are easy to pitch the product/services and engage consumers. The user can get more information about the product or service quickly, and the information is sent directly to their device.


WiFi: Near-real-time proximity marketing maximizes engagement with customers in targeted areas through real-time communication.


NFC: Near Field Communication (NFC) marketing is a proximity marketing channel used to interact with a location or a physical object at a small distance.


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