Search Engine Friendly Web Site Copy is essential because in general search engines read mainly text and few if any can read index graphics, so they rely on the body of text provided in web sites to give site content information which is then compared with search queries. Hence a search engine script engine will only deem a web site relevant to a specific query search if it finds that search query within that web site. The best way to guarantee this is to follow these simple steps.
Make your content count! The content on every page of your web site should include all associated keywords and accurately describe what you have to offer. Strategically placed targeted keywords and phrases within your web page text give your web site significantly higher ranking potential on search engines for all related searches.
Find the best strategic keywords and phrases for yourself! One useful way to find keywords for your website that real people are using to search with is by doing keyword research of their own target market on sites like 'Keyword Discovery' or 'WordTracker'. Remember to expand all your keywords to include not only plurals but also misspellings, and don't forget, because search engines work primarily with text that your homepage should be at least 200 to 250 words. Keywords must be used in headlines and sub-titles, and keyword phrases repeated at least three times or more if the copy is long.
Write a Title Tag - this is an HTML title tag for each web page. Use your most relevant keyword or phrase at the start of your title tag and do not use it more than once. A title tag should read like an excellently thought out one-line advert.
Write a Meta Description Tag also called a Meta Tag - the HTML tag of this description is frequently used by search engines as a search result. Your description must be captivating yet relevant to potential buyers will click on your page. Be sure to put all essential copy within the first 150 characters because sometimes copy is limited by engines supporting description tags.