What are the components of digital marketing?

Marketing techniques have changed. Businesses are relying more and more on digital marketing than merely sticking with traditional strategies. The value of digital marketing is found in its low cost and wide range of options for linking with potential clients all around the world. The use of social media, email, and content marketing all help to increase brand awareness and inform customers about your goods and services. The need for digital marketing specialists will rise along with the necessity of having an online presence for firms. Because of the large number of professional options in digital marketing, one's career can advance rapidly. One can enroll in an institute that offers Digital Marketing Courses in Chennai in order to learn and develop a career in digital marketing.

Below listed are the 3 components of Digital Marketing

  • Lead Generation
  • Lead Capturing
  • Lead Nurturing

Lead Generation:

Creating and implementing a lead generation plan that attracts the appropriate customers to your company is the first step in digital marketing. Choosing the most effective message, targeting, and communication tactics for your target market is what matters most. There are various methods to do this, from SEO to social advertisements.

Lead Capturing:

Make sure your digital presence is designed to generate conversions once you've drawn the correct viewers to your content. After all, if those people don't convert, the traffic you generated throughout the lead generation phase was pointless.

Lead Nurturing:

In order to bring your hard-earned leads closer to your business and influence them to make a purchase, you must provide them with relevant, insightful material throughout the lead nurturing phase.

Above are the most beneficial components of digital marketing. Learning these skills can be very helpful to one’s business or career development. One can enroll in an institute that offers the best digital marketing courses in Chennai with a placement assistance. One such institute that everyone can consider is Digital Academy 360. It is a platform where learners may advance their careers or businesses to become authorities in the fields of their choice. For all of your educational demands, they provide a solution. In their quest to make learning an enriching experience, they have employed evolving technology to protect learners.

Courses offered:

  • Data Science Program with Machine Learning
  • Advanced Certification in UI/UX & Design Thinking
  • Advanced Digital Marketing & Growth Hacking Program.

They provide Post Graduate Programs in Data Science & Analytics with Python, UI/UX & Design Thinking, and Digital Marketing & Analytics.

You will learn from industry-level experts with years of expertise, so you can be sure you're studying from the best. After completing the course, you will obtain globally recognized certificates, and the management will ensure that every student is hired by a reputable organization as part of their placement guarantee.


A secure and rewarding profession may be obtained by selecting the best Digital Marketing Courses in Chennai. The future holds tremendous opportunities for the digital marketing sector, which has the potential to generate a large number of employment openings.

Digital Academy 360 | Digital Marketing Course and Training Institute in Chennai

Address: X-41, Shivananth Building, 2nd Ave, next to Ayyappan Temple, Anna Nagar, Chennai, Tamil Nadu 600040

Phone: 073535 15515



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