As the world of digital marketing is constantly growing, People see a lot of visuals daily, even through their smartphones, advertisements, or any digital platform. 

Among all this, how can you make your brand's visual identity stand out? Because now, it is not easy to make a unique and memorable logo for an audience just at one glance. 

A lot of logos exist, but not all are famous and well-known. Airbnb has one of the most simple and memorable logos. 

There are some secrets to the memorable and factual logo that attracts people towards the brand.

Logo History Of Airbnb

Airbnb provides a service to travelers that allows property owners to rent their property to travelers or tourists for a limited period or a few days. 

People can rent out private rooms for individual guests. Airbnb is popular because not everyone can afford to stay in a hotel, and sometimes it can be not easy to find a hotel room in a busy area. 

Since it was started in 2008, over a million people have booked property rentals through Airbnb. Airbnb is like a business; it's free to post a property for rent on Airbnb.

Airbnb has changed its logo three times, and it has been consistent with the message its visual representation has always conveyed. Here are the years of the evolution of its logo:

2008 - 2012

Airbnb's first logo was very much different from what it is now. It was named Air Bed and Breakfast. The typography was done with a sky blue and green color. 

These creative and funky colors were famous in the early 2000s, but now they are mostly used in brands that sell kid's products, snacks, or fancy brands. 

Below the typography, 'Forget Hotels' was written in tiny and grey. It indicated better and cheaper services that can be provided to the customers by the brand.

2010 - 2014

Airbnb changed its logo after two years because it wasn't very well recognized by travelers and tourists. 

The color combination of the logo could speak less about what the brand is about. The brand decided to change its logo and minimize the name on the logo. 

This is when the brand was named Airbnb and grew in the industry. In the logo, Airbnb was written with all letters in lowercase. A fancy font was used. It was a typographical logo written in white with blue outlining. 

2014 And Onwards

The third, the final logo edition, is more popular than any previous logo. After the new logo was designed in 2014, its colored palette was changed. 

It now has a color palette of pinkish peach and white color. Along with typography, it created an A-like symbol to represent the brand name. The letters in Airbnb are still written in lowercase. 

What Does The Logo Represent?

Airbnb is the most used service to book locations to stay. There are four elements in the logo of Airbnb. 

In the logo, the first main thing that gets visible is the letter 'A,' the brand's first letter. The second element is the heart which is smartly designed upside down in the logo. 

Third is the location pin sign in the A. The fourth element is the head that shows customers. The logo is designed smartly to convey all the brand services' messages. Just inside the one sign, the logo represents a lot of things. 

The symbol is a combination of four simple symbols: a head to represent people, a location icon to represent a place, a heart for love, and then an a for the urban. The bespoke color rash is named in honor of the street where Airbnb was founded. 

Design Studio describes it as a color of passion but without the aggression of pure red rush is supported by a secondary palette with colors and names drawn from continents and world cities. 

What Are The Misconceptions To Avoid In A Logo Design?

Most of the time, to make the logo design consistent, brands don't evaluate it, and it gets outdated. You're once on trend, then starts to look tired and outdated. 

Nothing stays popular forever. Other than this, many designers use conflicting imagery in their logo designs. 

Using conflicting imagery in your logo doesn't make it bad; it is sometimes just a bad match for your brand. 

Even if it looks great, it creates the wrong impression and doesn't make it fit into the industry. It would be best to stick with the imagery that connects to your brand and industry and reflects your business name or what you do. 

The trick is to be creative with your ideas while also being clear. Vague or confusing logos are another case where the design can look good aesthetically but needs to communicate something meaningful about your business. 

The fact that a logo should only look good is a misconception because it should also be able to convey what the brands want to tell the audience.

Moreover, a way to avoid designing an ugly logo is to understand the principles that underpin the practice. 

Helvetica is a famous font in logo designs that is commonly used; you must stop using this font to come up with a good logo design. Helvetica is a good and clean font used everywhere by everyone, so you must stand out in your design and not use it.

Conclusion

Your logo should be well recognized, and the audience should remember it right after their first subconscious glance towards your logo because, in the modern world, a lot of visuals are used in every advertisement.  

Most of the time, the logo seems very good, but even if other designers or any product uses it, its size is given some changes, which can make your logo blur, and it may look different.

Make sure that your logo looks unique. For a very skillful logo, you must get it designed by Logo Design Services to design it with expert skills. Now it is challenging to make a strong logo and make it memorable by designing it randomly.