How can you tell if Microsoft Power BI is the appropriate choice for your company? Here are seven reasons to select Power BI as well as one reason you might want to select another option:

1. A rapid start With a simple setup, no formal training needed, and built-in dashboards for services like Salesforce, Google Analytics, and Microsoft Dynamics, you can gain insights immediately.
2. Streamlined distribution and publication processes. Analysts upload reports and visualisations to the Power BI service rather than sending or storing big files on a shared disc, and their data is refreshed whenever the underlying dataset is changed.
3. Information that is current. As data is sent or streamed in, dashboards refresh in real time, allowing users to instantly address issues and spot possibilities. Real-time data and visuals can be displayed and updated in any report or dashboard. Factory sensors, social media sites, and other sources from which time-sensitive data can be gathered or communicated can all be sources of streaming data.
4. Ability to alter the navigation of the Power BI software. Report makers now have the ability to adjust navigation to make it easier for users to access content quickly and comprehend the connections between various reports and dashboards thanks to a "app navigation experiences" feature.
5. Ability to customize security features. Report developers can set up row-level security (RLS) access filters to ensure that viewers see only data relevant to them, mitigating the risk of people seeing data they shouldn’t.
6. Integrating Cortana Cortana, Microsoft's virtual assistant, is compatible with Power BI. Users can obtain charts and graphs by speaking questions in natural language. Those who utilise mobile devices may find this to be of particular benefit.
7. synthetic intelligence. Users of Power BI have access to text analytics and picture recognition, can build machine learning models, and can interface with Azure Machine Learning.