What is the first thing that comes to mind when you hear the word SEO services or long-tail phrases like affordable seo services Maryland? Is it high-quality content, long-tail keywords, or link-building? Indeed all these are the precious gems of search engine optimization (SEO) operations, but don't you forget something? 

It's a meta description. Yes, in a realm of online marketing where people hail the importance of content, websites, and backlinks, there's something that people forget to appreciate the importance of meta descriptions. Writing a short, catchy, and crisp meta description can do wonders for your business online. A meta description is the one primary atomic particle of SEO marketing, and it should be underestimated during the journey. 

The world wide web is a crowded place, jam-packed with galaxies of millions of websites and web pages that have no end. What is your SEO strategy to cut through the clutter? If you're boasting about content, here's a sad fact: your customers do not have enough time to read your 1000+ words of content; they just don't. But having a nicely-tailored meta description that echoes your products or services can turn a random website visitor into a regular customer. 

Interested? Let's learn more about meta descriptions from here and understand how to retain potential clients with just a 10-second sentence. 

What Is Meta Description? 

Simply put, a meta description is an overview of your content. It is part of an HTML element that summarises a website's content. Google mostly uses meta descriptions in snippets on Google's SERPs ( Search Engine Results Pages). 

Here's one basic example- 

<meta name= "description" content=" Learn how to find the seo services company in Delaware to get started.">

Importance Of Meta Description For SEO

A meta description is one main screw that can help your business to determine your website's ranking on SERPs. Meta descriptions are important in SEO because they are mostly used to create snippets that tell users about your page and help you to cut through your competitors on the SERP. An effective meta description can influence your searchers to take CTA, visit your website and increase your CTR (Click Through Rate). These are the primary drivers of brand awareness. 

A meta description is mandatory, as Google takes it very seriously. If Google senses that your HTML meta description is futile or not up to the mark, you will never have good traffic and conversion rate in this lifetime. 

5 Important Tips For Writing A Killer Meta Description 

Here we have listed five important tips that you should follow while writing an HTML meta description for your website, including the following- 

• Your meta description should not be more than 160 to 170 words
• Always use a primary keyword in your meta description 
• Always add calls to action 
• Make every description unique 
• Understand search intent 

That’s it! There’s not any rocket science here, but the main thing is that meta description should not be overlooked during web page optimization. I hope you have sensed the power of meta-description. If you’re looking for the best seo agency in Montreal or around you, we are just one call away. We are a team of veteran SEO experts having in-depth knowledge of some hard-hitting SEO techniques that will help you to take your business online. Have a great day, Amigos!