The Canned Wines Market was estimated around USD 211 million in 2020 and is expected to grow at a CAGR of 13.2%, over the forecast period (2021-2028).

The factors driving growth of the Canned Wines Market includes growing demand for ready-to-drink products around the world, Government policies promoting the consumption of alcoholic beverages, increasing popularity of outdoor recreational activities such as RV camping, fishing, and hiking and improvements in the living standards. Moreover, growing adoption of advanced technologies by manufacturers, rise in consumers spending on healthy and organic beverages, increase in the launch of innovative products, and rapid urbanization, are some of the additional factors supplementing the market growth. In addition, the increasing investments by major companies on research and development, strategic partnerships and collaborations between enterprises and growing disposable incomes, are further contributing to the market growth.

However, growth of the Canned Wines Market is hindered attributed to availability of substitute products.

The major players operating in the market are Accolade Wines, Total Wine & More, Grupo Penaflor, E. & J. Gallo Winery., Constellation Brands, Inc, The Wine Group, Rogue Ales & Spirits, Babe, Treasury Wine Estates, and Castel Group, among others.

Based on Product, the Sparkling Wine segment is predicted to grow at a significant CAGR during the forecast period

Sparkling wine products contains low-alcoholic content and provides sweeter taste, which is pushing growth of the segment.

Based on Distribution Channel, the Supermarket & Hypermarket segment is projected to robust CAGR over the forecast period

Supermarkets offer different variety of canned wine products at attractive discounts and provides multiple payment option such as cash, credit card and debit card, which is propelling growth of the segment.

Based on Region, the North American region is anticipated to expand at a remarkable CAGR over the forecast period

Rise in the consumption of alcoholic beverages across United States and Canada, presence of the players such as The Wine Group, and Maker wine, increasing availability of wine at offline distribution channels and high per capita incomes, are some of the important factors augmenting the market growth in North America.

 

Key Developments

  • In Feb 2021; Babe company launched a new brand product: BABE 100. It’s a refreshing and light drink like seltzer wine with only 100 calories and sugar-free. With other Babe’s product of Rose, Red and Grigio canned wine.
  • In Feb 2020, Sula Vineyards, India’s renowned wine, introduced first canned wine under the brand name Dia Sparkler.

 

Market Segmentation

Segmentation by Product

  • Rose Wine
  • Sweet or Dessert Wine
  • Sparkling Wine
  • White Wine
  • Red Wine

Segmentation by Distribution Channel

  • Online
  • Supermarket & Hypermarket
  • Others

Segmentation by User Type

  • Households
  • Foodservice

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: [email protected]
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: www.gmiresearch.com