Market Dynamics:
Increasing connected and autonomous vehicles is expected to be a major driver of the IN-VEHICLE INFOTAINMENT market over the forecast period. Growing adoption of advanced safety technologies in modern vehicles has fueled the demand for connectivity features. IVI systems with integrated 4G/LTE connectivity allows drivers to remain connected and experience seamless uninterrupted connectivity between in-car devices and smartphones. Furthermore, automakers are focusing on developing innovative IVI systems to offer personalized in-cabin experiences for autonomous vehicles which do not require human intervention for primary driving functions. This is anticipated to boost the adoption of advanced IVI systems with capabilities of providing infotainment, navigation and real-time traffic updates to passengers. However, cybersecurity concerns related to vulnerabilities of connected vehicles pose challenges for seamless and secure infotainment experience. OEMs therefore work on minimizing such risks by regularly updating the network infrastructure and security protocols.
Key Takeaways
The Global IN-VEHICLE INFOTAINMENT Market Size is expected to witness high growth over the forecast period of 2023 to 2030. Regional analysis suggests Asia Pacific dominates currently due to high vehicle production in China, Japan and South Korea. Many automakers have manufacturing facilities in the region and are investing in advanced infotainment research.
Key players operating in the IN-VEHICLE INFOTAINMENT market are Straumann Group, Zimmer Biomet Holding, Inc., Danaher Corporation, Dentsply Sinora Inc., BioHorizons IPH, Inc., Henry Schein, Inc., Osstem Implant Co. Ltd., Avinent Implant System, A-Dec Inc., Nobel Biocare, Sonoma Pharmaceuticals, Inc, and Nexa3D. The large players like Straumann Group and Zimmer Biomet Holding spend substantial amounts on R&D leading to continuous technology upgrades in their offerings.
The infotainment market is expected to be impacted by emerging trends like increased connectivity and vehicle automation. As cars add more advanced driver-assistance systems, there are opportunities to better integrate infotainment and safety features. Younger consumers who grew up with personal electronics also expect seamless integration of their mobile devices into vehicle infotainment systems. This is driving automakers to develop more powerful and versatile integrated platforms.
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