Women health apps help track menstrual cycles, fertility, symptoms during periods, pregnancy care and newborn care by maintaining digital records. They provide important health insights through custom alerts and notifications. Users can also track their mood, energy levels, document symptoms and share with doctors.
The global Women Health App Market is estimated to be valued at US$ 3.14 Bn in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing demand for easy and convenient menstrual and fertility tracking is a key factor driving the growth of women health app market. These apps allow women to monitor their menstrual cycles, fertility windows and symptoms to get a better understanding of their reproductive health. They provide custom reminders and alerts to track period dates and ovulation days. With busy lifestyles, women health apps offer a simple way to digitally manage this important personal health data from mobile phones. The privacy and convenience of these tracking apps is boosting their popularity among women globally.
SWOT Analysis
Strength: Women health apps provide convenient tracking of menstrual cycles, pregnancy, ovulation period and periods which help in planning conception better. They also provide health and wellness tips related to women's health.
Weakness: Privacy and data security concerns limits wider adoption. Technical glitches and inaccuracies in data collected can cause issues. Dependence on mobile apps also means limited usage without internet or smartphone.
Opportunity: Growing focus on preventive healthcare presents an opportunity. Rising women population and awareness about women's health issues boosts the market potential. Integration of AI and medical expertise can enhance features.
Threats: Strict regulations around data privacy and security pose compliance challenges. Growing dominance of period tracking features in general health apps restricts market scope. Stiff competition from fitness and lifestyle apps increases substitution threat.
Key Takeaways
The Global Women Health App Market Size is expected to witness high growth over the forecast period of 2023 to 2030. The market size is projected to reach US$ 3.14 Billion by 2024, registering a CAGR of around 6.9% during the forecast period.
Regional analysis: North America dominates currently due to high awareness and tech adoption. However, Asia Pacific is expected to offer high growth opportunities owing to large women population, growing health consciousness and rapid digitalization in countries like India and China.
Key players: Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biolabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., GenScript Biotech Corporation. These players are focusing on introducing AI-powered features, integrating medical expertise and expanding into emerging markets to gain competitive edge.
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