Why did the Plastic Surgery Industry see a Boom During the Pandemic?

The pandemic has had a significant impact on almost every industry. People had to shut their businesses down for good, while others had to move to the digital business model. The plastic surgery industry was not an exception. A vast majority of the surgeons banned all kinds of elective procedures for a short while. Only reconstructive surgeries were performed during the pandemic.

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In some states, all kinds of plastic surgery procedures were stopped due to the growing concern of COVID. However, surgeons continued to treat patients in offices and private clinics.

Not only the surgeons, but patients also feared the COVID-19 risks. 

According to the American Society of Plastic Surgeons (ASPS)  an overall 15% decrease in the total number of cosmetic procedures in 2020 due to the COVID-19 pandemic, the dip is largely on par with the number of times practices were closed.

Some patients were scared of the risks associated with the viral infection, while others simply could not afford the surgical procedure because of the changes in their income.

Fortunately, this ban lasted only a couple of weeks. As soon as the pandemic got over and things started getting back to normal, all the surgical restrictions were lifted and the plastic surgeries started again. It was only a matter of time before people started getting plastic surgeries and other similar cosmetic services.

Plastic Surgery During the Pandemic

It is normal to wonder who needs plastic surgery in the middle of the pandemic. After all, people were more concerned about their health and mental wellbeing than their appearance. How can the demand for elective surgical procedures boom at a time when the biggest concern of people was clearly their health?

The idea of a boom in the plastic surgery industry in the middle of the pandemic sounds super weird. Especially, when people were so scared of the pandemic that most of them switched to the work-from-home business model where they can work in their PJs.

Surprisingly, the interest of people in getting cosmetic or plastic surgery increased dramatically. The above statistics showed how the surgeons had stopped the elective surgical procedures for a while due to the growing concerns around the COVID outbreak. As soon as these procedures resumed, people could not wait but approach surgeons to discuss their treatment plans.

Why the Sudden Boom in Cosmetic and Plastic Surgeries after the Pandemic

The question is what made people so excited about the cosmetic surgeries that they couldn’t even wait until the pandemic was over? Well, the pandemic gave people a great opportunity to recover while working from home. Most companies did not resume the work-from-office for employees for a long time (after the pandemic was over).

Recovery from any kind of cosmetic procedure takes plenty of days and bed rest. You can’t get cosmetic surgery and go back to work the next day. Now that the COVID pandemic got people to work from the comfort of their homes, it was the perfect time to consider a surgical procedure.

They could enjoy a speedy recovery while continuing work from home. Not only did it help people with a speedy recovery, but cosmetic surgery after the pandemic means fewer sick leaves. Plus, people could wear comfy clothes while working and take bed rest as required after the surgery.

It also meant fewer expenses, as people no longer needed to spend on the commute and eating outside. Social distancing also led to an increase in social media use, especially for those who had a lot of free time. People ended up scrolling their Instagram, Facebook, and other social media apps only to get inspired by the celebrities’ fitness and appearance. In addition to that, a large number of people used Zoom and other virtual meeting apps for work. This gave them enough time to notice their fine lines, wrinkles, sagging skin, and other such problems. Yet another reason why people turned to plastic surgeries to look better!

Which Plastic Surgeries were Most Popular During the Pandemic?

The last year brought a major transformation in the plastic surgery industry. Breast Augmentation has been one of the most commonly performed plastic surgeries so far. Other popular procedures include rhinoplasty, eyelid surgery, facelifts, and liposuction. These are still some of the trending cosmetic procedures that witnessed a high demand in the year 2020. It is not hard to see why people were so excited about getting these plastic surgery procedures, after all, these options offered a fast and smooth recovery plan.

Recently, the demand for facial surgeries, especially face-lifts increased rapidly. The credit goes to the Zoom meeting and other virtual calling apps that gave people a chance to notice their facial features and skin problems. That’s when the surgeons started getting requests for liposuction, facelifts, botox, fillers, and other such facial surgery procedures.

Is this Trend Going to Last?

With the growing demand for plastic surgeries, people have started wondering if this trend is going to last once the pandemic is completely over and things get back to normal. This is a little difficult to predict since new trends keep emerging and considering the uncertainty of today’s economy, we can’t say if the demand for plastic or cosmetic treatments will be as much in the future as now. However, plastic surgery has become a relatively safer and effective procedure, more now than ever.

The millennials are aging with the oldest generation turning almost 38 now. In this social-media-driven generation, people want to look young. They are ready to go the extra mile to get soft, bright, and firm skin. Even if people get busy with their regular work schedules in the post-pandemic world, they will not disappear from social media.

In fact, there is a very good chance they will use social media to connect with their friends and relatives. As long as social media is alive, the plastic surgery trend is not ending. Even if the demand decreases, it will not end completely. So, it is safe to say that the plastic surgery trend is here to stay for good (or at least, for as long as people are concerned about their appearance).

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Plastic Surgery Marketing is helping potential patients to find certified local plastic surgeons based on their credentials and reviews. If you are a certified plastic surgeon in the USA.

The figure has raised from 1.6 million in 1997 to more than 4.6 million in 2019, shows a report published by Statista. The demand for plastic surgery is on the rise, there is no denying that.

More and more people are undergoing breast augmentation surgery, liposuction, and other plastic surgeries every year. However, the competition in this market is also getting fiercer day by day. When it comes to aesthetics, patients want the best. They want to get these surgeries performed by a licensed, skilled, and a reputable plastic surgeon.

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