Fruit and vegetable ingredients are valued additions to food products owing to their nutritional benefits. They add antioxidants, vitamins, minerals, and fiber to processed foods while enhancing flavors. Commonly used dried forms include apple, mango, and spinach pieces, spinach and kale powder, concentrated fruit or vegetable purees, and juice concentrates. Manufacturers incorporate these ingredients to offer distinctive and appealing products catered towards health-conscious consumers.

The global fruit and vegetable ingredients market is estimated to be valued at US$ 32 Bn in 2023 and is expected to exhibit a CAGR of 22% over the forecast period 2023-2028, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
One of the major drivers contributing to the growth of the fruit and vegetable ingredients market includes increasing demand for healthy and nutritious food products. Due to rising health awareness, consumers are shifting their preferences towards natural, minimally processed foods that offer greater nutrition. Clean label trends are also prominent, wherein consumers seek short ingredient lists with easily recognizable components. Fruit and vegetable ingredients meet these demands as they are natural sources of vitamins, minerals, and fiber. Their addition enriches the nutritional profile of end products. Furthermore, innovation and new product development centered on functional benefits and plant-based claims further propels market growth. Manufacturers focus on incorporating fruit- and vegetable-based ingredients that impart multiple health advantages along with great taste.

SWOT Analysis
Strength: The fruit and vegetable ingredients market has significant opportunities due to increasing demand for functional and healthy food ingredients globally. Fruit and vegetable ingredients enhance the nutritional value and flavor profile of food products. These ingredients help manufacturers launch new and innovative product offerings with functional benefits. Many food ingredient manufacturers have expanded their product portfolios to offer customized fruit and vegetable ingredient solutions for different applications.

Weakness: Seasonal availability and price volatility of raw materials used for fruit and vegetable ingredients can adversely impact the supply chain. High processing and production costs associated with fruit and vegetable ingredients make them more expensive compared to synthetic alternatives. Transportation and logistical challenges pertaining to perishability also pose operational hurdles.

Opportunity: Growth of the food processing industry and focus on producing fortified and functional food and beverage products present significant opportunities. Rising health-consciousness among consumers is propelling the demand for natural, clean-label, and organic food ingredients. New product formulations leveraging value-added fruit and vegetable ingredients can help expand market reach.

Threats: Stringent safety and quality regulations pertaining to ingredients and foods pose compliance complexities for manufacturers. Intense competition among established players and new market entrants can squeeze profit margins. Vulnerability to climate change effects and dependency on imports augment raw material supply risks.

Key Takeaways
The global fruit and vegetable ingredients market size is expected to witness high growth over the forecast period.

The Asia Pacific region currently dominates the market and is expected to continue its dominance in the coming years. Factors such as rising health awareness, growth of food processing industry, and increasing demand for functional and clean label foods are propelling the demand for fruit and vegetable ingredients in the region.

Key players

operating in the fruit and vegetable ingredients market are Archer Daniels Midland Company, Olam International Ltd, Kerry Group, Sensient Technologies Corporation, SunOpta, Inc., Symrise AG, Diana Naturals, Doehler Group, SensoryEffects, Inc., SVZ International B.V. These companies have extensively used strategies like new product launches, mergers, acquisitions, and expansions to strengthen their footprint in the global market.

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