Sex toys are becoming popular day by day in India, and it would not be wrong to say that sex toys will become famous in the coming years. The new young generation seems to be more attracted to sex toys as compared to previous years. There has been a jump of up to 40% in sales in India, and this is more than the jump of any other category. There are many reasons for the popularity of sex toys in India. The use of social media by the new young generation, Long distance Relationship, attraction towards Western culture, and influence of Indian films are some of the reasons why sex toys are becoming popular day by day in India.