The global traffic road marking coatings market size is projected to reach USD 8.34 billion by 2028, exhibiting a CAGR of 4.1% during the forecast period. The market size stood at USD 6.04 billion in 2020 and is estimated to touch USD 6.31 billion in 2021, according to a report by Fortune Business Insights™, titled “Traffic Road Marking Coatings Market, 2021-2028”. Information Source - https://www.fortunebusinessinsights.com/traffic-road-marking-coatings-market-103056 Startling Rise in Road Fatalities Worldwide to Fuel Market Growth Accidents and deaths caused by road crashes have been steadily rising around the globe over the past few years. Recent data released by the World Health Organization (WHO) reveal that road traffic accidents kill roughly 1.35 million people globally every year, with more than 50% of these mishaps occurring among the most road users – pedestrians, cyclists, and motorists. Furthermore, the WHO data also show that road accidents also cause non-fatal injuries to many millions around the world annually. Traffic road marking coatings are essential in ensuring that drivers are aware of the road conditions, especially during the night and on unknown terrains. These coatings can efficiently prevent the crashing of vehicles with each other as well as reduce the risk for other road users. Segmentation Based on product, the market has been divided into water-based coatings, solvent-based coatings, and thermoplastic coatings. Among these, the water-based coatings segment held a leading share of 39.1% in the global market in 2020. On the basis of application, the market is segmented into roads & highways, airports, parking lots, and others. Geographically, the market has been clubbed into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Report Highlights The report contains unparalleled insights into market drivers, trends, and restraints, along with an industry-leading analysis of all possible market segments. Further, the report offers a granular study of the regional developments and prospects of the market, as well as actionable research into the competitive dynamics of the market. Driving Factor Development of Eco-friendly Road Marking Solutions to Invigorate the Market Traditional paints and coatings are known for their high content of volatile organic compounds (VOCs), which are known to intensify global warming and damage the Ozone Layer. With the movement towards sustainability gaining momentum worldwide, traffic road marking coating producers and researchers are singularly focusing on engineering road markings made from environmentally friendly materials. For example, SWARCO Road Marking Systems teamed up with students to investigate the viability of using biopolymers in thermoplastic road markings and their efforts won them the Borealis Student Innovation Award in December 2020. Similarly, US-based Aexcel Corporation has developed the ToughLine suite of traffic paints that offer high performance, contain low VOC, and are solvent-based. Thus, the introduction of sustainable traffic markings is rapidly elevating the potential of this market.